US Soccer team fan art on a custom VW vehicle wrap.

Our U.S. Soccer Federation partnership

Helping people get more out of the game

As the presenting partner of U.S. Soccer since 2019, Volkswagen is on a mission to contribute to the future of the sport by helping people get more out of the game we collectively love.

A partnership between VW and U.S. Soccer just makes sense - after all, we’re the people’s car and soccer is the people’s sport. We believe soccer is for everybody, so we’re on a mission to help drive the next generation of players and fans in the U.S. by unlocking opportunities to make the sport more diverse and inclusive than ever before.

Inspiring the next generation

Youth Soccer Global Sleepaway Camp
In support of our mission to make soccer more accessible to all, VW sponsored CP Soccer’s annual Global Sleepaway Camp for youth with cerebral palsy. This year, for the first time ever, deaf youth were also invited to participate in the camp, expanding access to its many benefits for more young players across the disability community.
Discover CP Soccer
Partnering with America Scores
For over 25 years, we’ve partnered with America Scores in supporting their mission of helping underserved youth lead active and impactful lives on and off the field. From supporting their original chapter in Washington, DC, to involving their members across our soccer efforts, we’re dedicated to our ongoing support of America Scores.
Learn more about America Scores
Player honoree
To provide more access to the game and build up the fans of tomorrow, we’ve partnered with U.S. Soccer’s ‘Player Honoree’ program to offer a diverse range of youth players the chance to walk out alongside the U.S. players at the start of every USSF friendly.

Making the game
more diverse and
inclusive

Empowering women and girls through soccer
SheBelieves was launched in the run-up to the 2015 Women’s World Cup as an initiative to encourage athletic involvement in young women and girls. In the game and beyond, SheBelieves is an ongoing movement dedicated to women’s empowerment.
History in the making
As an official partner of the U.S. Soccer Federation, we’re proud to support the U.S. Women’s National Team on and off the field at the SheBelieves Cup matches in Houston, TX; Glendale, AZ; and San Diego, CA—because moving people is what we do.

The VW Roster – On
and Off the Field

Shaped by Christian
Performance doesn’t lie—the longer we’ve been around the better we’ve gotten. As we look back on over 75 years in America, we’re excited to celebrate USSF player Christian Pulisic’s 75th game for the U.S. Men’s National Team.
Owner Spotlight
Uplifting ALL the U.S. Soccer Federation
Meet our high-performing 2025 roster for the United States Soccer Federation: Christian Pulisic, Alessandro Canale, Raul Silva, Emily Spreeman, and Naomi Girma. Each player represents one of the national teams across the USSF portfolio to help shine more light on all that the federation stands for.
Elevating the game
We don’t play when it comes to exploring new ways to highlight performance—so we’re excited to do just that by partnering with the USSF. And we certainly don’t play about your driving experience, so we designed the Tiguan with enough room for your whole team, intuitive tech to keep your head in the game, and just the right amount of dramatic style so you can turn heads.

Making the game more electric

Talent with DRIVE
Christian Pulisic is one of the key players for the USMNT, but did you know he and his family are also long-standing VW owners? This made it a no-brainer for VW to partner with him as one of the faces of our partnership with USSF. Check out the video here for more details on our latest work with Christian and the all‑electric ID.4.
Watch now on Instagram
Electrifying the fan experience
To further enhance the gameday experience, and bring a smile to fans who attend U.S. Soccer friendlies, Volkswagen chooses several matches throughout the year to bring our fans up close and personal with our electric vehicles, stadium-side.