Our U.S. Soccer Federation partnership
Helping people get more out of the game
As the presenting partner of U.S. Soccer since 2019, Volkswagen is on a mission to contribute to the future of the sport by helping people get more out of the game we collectively love.
A partnership between VW and U.S. Soccer just makes sense - after all, we’re the people’s car and soccer is the people’s sport. We believe soccer is for everybody, so we’re on a mission to help drive the next generation of players and fans in the U.S. by unlocking opportunities to make the sport more diverse and inclusive than ever before.
Inspiring the next generation
Youth clinics
Our youth clinic series offers underserved communities the opportunity to play and learn the sport by providing access to soccer clinics and coaching across the country.
Partnering with America Scores
For over 25 years, we’ve partnered with America Scores in supporting their mission of helping underserved youth lead active and impactful lives on and off the field. From supporting their original chapter in Washington, DC, to involving their members across our soccer efforts, we’re dedicated to our ongoing support of America Scores.
Player honoree
To provide more access to the game and build up the fans of tomorrow, we’ve partnered with U.S. Soccer’s ‘Player Honoree’ program to offer a diverse range of youth players the chance to walk out alongside the U.S. players at the start of every USSF friendly.
Making the game more diverse and inclusive
Supporting inclusivity in soccer
To amplify the LGBTQ+ community during PRIDE month, VW worked with USSF to create a limited edition pre-match top with a PRIDE inspired VW logo. A selection of these pre-match tops were auctioned off in support of You Can Play, an organization whose goal is to create more inclusivity in soccer.
Celebrating diversity in soccer
During Hispanic Heritage Month, VW planned a special activation at the USMNT v Germany match in Hartford, CT on October 14th, 2023. In partnership with both USSF and AT&T, we highlighted the custom artwork of Latinx artist Luis Pinto. This artwork was created in partnership with Pinto and USMNT player, Ricardo Pepi, and applied to custom pre-match tops as well as a custom wrapped VW Atlas.
Making the game more electric
Talent with DRIVE
Christian Pulisic is one of the key players for the USMNT, but did you know he and his family are also long-standing VW owners? This made it a no-brainer for VW to partner with him as one of the faces of our partnership with USSF. Check out the video here for more details on our latest work with Christian and the all‑electric ID.4.
Electrifying the fan experience
To further enhance the gameday experience, and bring a smile to fans who attend U.S. Soccer friendlies, Volkswagen chooses several matches throughout the year to bring our fans up close and personal with our electric vehicles, stadium-side.
A soccer tradition with a VW twist
The match ball delivery is a key moment that signifies the start of each match, so it’s only natural for the ball to arrive in style in our Tiny ID.4. This beloved unofficial mascot of USSF travels around to friendlies throughout the year and has become a staple of the experience for fans and players alike.
