Our U.S. Soccer Federation partnership
Volkswagen and USSF: Keeping a good thing going
Volkswagen is proud to announce a multi-year renewal of our partnership with U.S. Soccer, furthering our mission to help more people get more out of the game.
From the momentum generated from U.S. Soccer milestone initiatives, our partnership has already shown what’s possible when the whole community is given opportunities to grow, compete, and thrive. The next phase of our partnership will support the Arthur M. Blank U.S. Soccer National Training Center in Atlanta, bringing players, coaches, referees, and the broader soccer community together to support performance and long-term development.
We’re placing a renewed focus on youth access to the game, particularly for young women and girls. Opening the game to the next generation of players is how we’re making the people’s sport more inclusive than ever before.
Kicking it with the all-new Atlas SUV
VW shoots...
…and with our reimagined family SUV and a winning partnership with the U.S. Soccer Federation, we scored.
To celebrate our renewed partnership and the launch of the completely redesigned 2027 Volkswagen Atlas SUV, we displayed two all-new Atlas vehicles at the Block Party for the U.S. Women’s National Team match against Spain on Saturday, October 10 at Audi Field in Washington, D.C.
Standing out in different colorways, these Atlas SUVs helped ring in a new season for VW and USSF. With our limited-edition exclusive Atlas x Banner mascot t-shirts given to fans during prematch warmups, we wear our support for the people’s game with pride. And you can too, now that this exclusive tee is available for purchase—only from Volkswagen DriverGear.
Bring the whole fan club along in the Atlas SUV with the most horsepower since its launch, and see how far the hype will take you.
Making the game
more diverse and inclusive
This is everyone’s game
With more national teams than any other federation in the world, Volkswagen is proud to represent each and every one. This lineup includes USSF’s nine Extended National Teams, in part made up of the Deaf, Cerebral Palsy, Power Chair, and Beach Soccer teams.
We’re thrilled to be behind the Federation’s commitment to empowering and showcasing athletes of all abilities at the highest level. Our partnership renewal comes just after the historic June 2026 U.S. Soccer on the Beach event, presented by Volkswagen in Venice Beach. It was the first U.S. Soccer event to bring both the Men’s and Women’s Beach Soccer National Teams together for a doubleheader in the U.S. It also marked the Men’s Beach Soccer National Team’s first home contest since 2014.
The VW Roster – On
and Off the Field
Elevating the game
We don’t play when it comes to exploring new ways to highlight performance—so we’re excited to do just that with a continued partnership with the USSF. And we certainly don’t play about your driving experience, so we designed each SUV in our winning lineup with enough room for your whole team, intuitive tech to keep your head in the game, and just the right amount of style so you can turn heads no matter which VW SUV is fit for you.
Bringing the
game home
Get up and GOOOAL
Rev up your spirit of soccer with VW! Celebrate with us at pre-games, during matches, goal takeovers, and at festivities all summer long. Really want to show off? Kit yourself out in USSF Volkswagen sponsored training gear, available at our DriverGear shop now.
