US Soccer team fan art on a custom VW vehicle wrap.

Our U.S. Soccer Federation partnership

VW and US Soccer logos.
Helping people get more out of the game

As the presenting partner of U.S. Soccer since 2019, Volkswagen is on a mission to contribute to the future of the sport by helping people get more out of the game we collectively love.

A partnership between VW and U.S. Soccer just makes sense - after all, we’re the people’s car and soccer is the people’s sport. We believe soccer is for everybody, so we’re on a mission to help drive the next generation of players and fans in the U.S. by unlocking opportunities to make the sport more diverse and inclusive than ever before.

Making the game
more diverse and
inclusive
  • Soccer players stand together and talk while pointing off into the distance.

    Empowering women and girls through soccer

    SheBelieves was launched in the run-up to the 2015 Women’s World Cup as an initiative to encourage athletic involvement in young women and girls. In the game and beyond, SheBelieves is an ongoing movement dedicated to women’s empowerment.

  • Attendees at a soccer event stand in line at a Volkswagen event booth.

    History in the making 

    As an official partner of the U.S. Soccer Federation, we’re  proud to support the U.S. Women’s National Team on and off the field at the SheBelieves Cup matches in Houston, TX; Glendale, AZ; and San Diego, CAbecause moving people is what we do.

The VW Roster – On
and Off the Field
Soccer player in front of the Tiguan

Elevating the game

We don’t play when it comes to exploring new ways to highlight performance—so we’re excited to do just that by partnering with the USSF. And we certainly don’t play about your driving experience, so we designed the Tiguan with enough room for your whole team, intuitive tech to keep your head in the game, and just the right amount of dramatic style so you can turn heads.

Making the game more electric
Volkswagen electric vehicles, stadium-side.

Electrifying the fan experience

To further enhance the gameday experience, and bring a smile to fans who attend U.S. Soccer friendlies, Volkswagen chooses several matches throughout the year to bring our fans up close and personal with our electric vehicles, stadium-side.

Assembled locally in Chattanooga, TN

VW through the decades