Young girl with inflatable pool toy standing near VW GTI.

VW DriverGear

Collect, showcase, wear, and share your VW pride with official lifestyle gear. Discover hot new collections and classic favorites for enthusiasts of any generation.

VW DriverGear inspired products.
VW DriverGear branded tote and hat.
Rev up your collection

Grab Volkswagen’s latest offerings this season with unique items from our newest collection. Shop jerseys, totes, and drinkware today. These limited-edition items won’t be around forever, so be sure to stock up while supplies last or find the perfect gifts for the VW enthusiasts in your life.

GTI inspired gear.

GTI Collection

Few cars inspire obsession like the GTI. Now you can enjoy this iconic brand through our range of GTI accessories, clothing and luggage.

VW electric vehicle branded merchandise.

The electric vehicle collection

The future is electric and at Volkswagen we’re driving towards it with the all‑electric ID.4.

VW Atlas branded hat.

The Atlas collection

Shop Atlas gear that perfectly complements your active lifestyle.

Women’s and men’s collections

Men’s collection

Discover our wide selection of products designed specifically for men. From stylish apparel to functional accessories, we have VW gear to enhance your every day life.

Women’s collection

Indulge in our curated collection, featuring a wide selection of fashionable and functional items. From trendy apparel to fun accessories, we offer products that cater to every woman’s unique style and taste.

Enjoy a discount on all eligible orders

Enjoy a discount on all eligible orders

VW branded bag and blanket.

Use VWGEAR24 to get 20% off your order

Take advantage of our exclusive offer. Use promo code VWGEAR24 to enjoy a 20% discount on your order. Online offer only. Valid through 12/31/24.

Browse headwear

Caps, beanies, and patches

Explore our stylish collection of hats, beanies, and patches. Whether you’re looking to make a fashion statement or show your love for VW, we have the perfect headwear for you.

Volkswagen branded hats.

Assembled locally in Chattanooga, TN

Lower maintenance. Smarter choice.

VW through the decades