Our U.S. Soccer Federation partnership
Helping people get more out of the game
As the presenting partner of U.S. Soccer since 2019, Volkswagen is on a mission to contribute to the future of the sport by helping people get more out of the game we collectively love.
A partnership between VW and U.S. Soccer just makes sense - after all, we’re the people’s car and soccer is the people’s sport. We believe soccer is for everybody, so we’re on a mission to help drive the next generation of players and fans in the U.S. by unlocking opportunities to make the sport more diverse and inclusive than ever before.
Kick it with Tiggy—and make the real Tiguan your own
VW shoots...
...and with a sporty SUV and a winning partnership with the U.S. Soccer Federation, we score.
We’re celebrating our long-standing love of soccer—and our partnership with U.S. Soccer—with real fans like you all summer. With Tiggy, we’re getting (tiny) wheels on the ground and getting into the spirit of the game. From Chicago to LA to NY, there’s so much to see and so many people to meet.
See how far VW can take you in a 2026 Tiguan SUV. Bring the fan club in style and break away from the everyday drive.
Making the game
more diverse and inclusive
This is everyone’s game
With more national teams than any other federation in the world, Volkswagen is proud to represent each and every one. This lineup includes USSF’s nine Extended National Teams, in part made up of the Deaf, Cerebral Palsy, and Power Chair teams.
We were there to celebrate the Federation’s commitment to empowering and showcasing athletes of all abilities at the highest level at the USSF Deaf Doubleheader in October 2025. Our “Unity” Tiguan was onsite, decked out in a custom wrap depicting the word “unity” spelled out in American Sign Language, and the same design was featured on the game’s pre-match top.
The VW Roster – On
and Off the Field
Elevating the game
We don’t play when it comes to exploring new ways to highlight performance—so we’re excited to do just that by partnering with the USSF. And we certainly don’t play about your driving experience, so we designed the Tiguan with enough room for your whole team, intuitive tech to keep your head in the game, and just the right amount of dramatic style so you can turn heads.
Bringing the
game home
Get up and GOOOAL
Rev up your spirit of soccer with VW! Celebrate with us at pre-games, during matches, goal takeovers, and at festivities all summer long. Really want to show off? Kit yourself out in USSF Volkswagen sponsored training gear, available at our DriverGear shop now.
