An Atlas shown in Sacramento Green Metallic with the liftgate open is parked next to a playground while a mom and son sit on the rear bumper enjoying snacks.

Relax, you’re in an Atlas. Big on comfort, bigger on style.

Live bigger in the all-new 3-row 2027 VW Atlas Family SUV. It’s got more horsepower than ever and, with a redesigned interior and exterior, might just change your game.⁠

A family unloads picnic supplies from the cargo area of an Atlas shown in Sacramento Green Metallic parked at a park setting.

Relax, you’re in an Atlas. Big on comfort, bigger on style.

Live bigger in the all-new 3-row 2027 VW Atlas Family SUV. It’s got more horsepower than ever and, with a redesigned interior and exterior, might just change your game.⁠

An Atlas shown in Sacramento Green Metallic with the liftgate open is parked next to a playground while a mom and son sit on the rear bumper enjoying snacks.

Relax, you’re in an Atlas. Big on comfort, bigger on style.

Live bigger in the all-new 3-row 2027 VW Atlas Family SUV. It’s got more horsepower than ever and, with a redesigned interior and exterior, might just change your game.⁠

A family unloads picnic supplies from the cargo area of an Atlas shown in Sacramento Green Metallic parked at a park setting.

Relax, you’re in an Atlas. Big on comfort, bigger on style.

Live bigger in the all-new 3-row 2027 VW Atlas Family SUV. It’s got more horsepower than ever and, with a redesigned interior and exterior, might just change your game.⁠

  • Starting MSRP$41,610 ⁠
  • Turbocharged Engine282 hp / 258 lb-ft of torque
  • Cargo Capacity w/ 2nd and 3rd Row Down95.4 cu ft
  • Towing Capacity5,000 lbs
    ⁠
  • EPA-Estimated Mileage29 hwy mpg
    ⁠

Inside your 2027 Atlas SUV, life can be beautiful

Give yourself the driving experience you want, give your family the ride they deserve.

Available massaging front seats to pamper yourself, dual wireless charging to keep their compatible devices going (and them entertained), and a new-generation turbocharged engine with 282 hp to make the ride thrilling. Rear legroom for the lankiest teenagers. Good looks to impress the pickiest neighbors. 

We went all out with the 3-row 2027 Volkswagen Atlas so you and your family can be all in—together—for the ride.

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A redesigned exterior

How do you make a stunning SUV even better? Glad you asked. We redesigned the Atlas for 2027 with LED headlights with available illuminated front double LED light line, all-new sheet metal, and an edgy, modern, upright stance. And that’s a bold stance in a world of lookalike SUVs.

Front view of an Atlas shown in Sacramento Green Metallic driving on a mountain road.

A remarkably smart choice

Peace of mind isn’t everything on the road—but it’s probably top of mind for you. So we loaded the 2027 Atlas with sophisticated driver assistance features like: 
— Park Distance Control with Maneuver
Braking⁠
— Adaptive Cruise Control (ACC)⁠
— Active Blind Spot Monitor⁠
— Emergency Assist Plus⁠
— Lane Assist⁠

And with that long list of standard features, it’s much easier on your budget than you might think.

Close up view of a touchscreen display in a VW Atlas.

Reimagined technology

The 2027 Atlas is well-connected, with innovative technology like dual wireless charging that seamlessly powers compatible personal devices to keep everyone out of your hair. And a stunning available 15” display with a built-in available generative AI voice assistant⁠ makes getting there—and beyond—intuitive for you.

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Redefined luxury

A touch of luxury redefines personal space and makes the Atlas feel like your second home. With 3 rows of seating, it’s spacious enough for your family to stretch out in with thoughtful touches of comfort, like: 
— Real wood accents throughout 
— Heated and ventilated seats (standard for the first and available for the second row) 
— Up to 7 charging ports
— Available massage front seats 

Surprise yourself with all the personalized comfort inside the 2027 Atlas that gives everyone room to live big.

An Atlas Cross Sport shown in Dark Sage Metallic parked in the driveway of an upscale house. 
Think more is more? Meet
the 2027 Atlas Cross Sport

More standard features and better fuel efficiency (compared to the previous model),⁠ an updated turbocharged engine, real wood decor—the all-new 2027 VW Atlas Cross Sport is built for those who like to keep it bold—and powerful. You’ll have to wait to take it for a spin, but we can give you a peek at the redesigned interior and exterior of the Volkswagen SUV that doesn’t hold back.

Maintenance, covered

It’s covering your first two years or 20,000k miles of maintenance (whichever occurs first) at no charge⁠ with our Carefree Coverage package⁠ that’s one more way we’ve made your Volkswagen vehicle a solid choice, for the long run.

Why VW? The answer is you.

We’re all about people—after all, you’re in our name. Our vehicles are built for you and you and you, with innovative technology and design that brings luxury for all to the everyday drive. See how we support owners for the long run, collaborate with the community, and learn more about what makes Volkswagen, Volkswagen.

The 2027 Atlas vs thecompetition⁠

Price, passenger comfort, mileage, torque, and the touches that make driving fun, like 15”
 touchscreen display availability. Whichever boxes you’re trying to check, the VW Atlas really stacks 
up against competitors like the Honda Pilot and the Subaru Ascent. But don’t just take our word for it, 
see for yourself.⁠

Front view of an Atlas shown in Sacramento Green Metallic parked in a driveway with a family playing outside in the front yard.

1-3/3

Table

2027 Volkswagen Atlas

2026 Honda Pilot

2027 Subaru Ascent

2027 Hyundai Palisade

Starting MSRP: $41,610⁠

Starting MSRP: $42,395⁠

Starting MSRP: $40,795⁠

Starting MSRP: $39,735⁠

3rd row legroom: 34.1 inches

3rd row legroom: 32.5 inches

3rd row legroom: 31.7 inches

3rd row legroom: 32.1 inches

Cargo w/ 2nd & 3rd rows down: 95.4 cu ft

Cargo w/ 2nd & 3rd rows down: 87 cu ft

Cargo w/ 2nd & 3rd rows down: 75.6 cu ft

Cargo w/ 2nd & 3rd rows down: 86.7 cu ft

EPA estimates: 22 city / 29 hwy⁠

EPA estimates: 19 city / 27 hwy⁠

EPA estimates: 19 city / 26 hwy⁠

EPA estimates: 19 city / 26 hwy⁠

Standard HP / lb-ft torque: 282/258

Standard HP / lb-ft torque: 285/262

Standard HP / lb-ft torque: 260/277

Standard HP / lb-ft torque: 287/260

15” touchscreen display: Available

15” touchscreen display: Not Available

15” touchscreen display: Not Available

15” touchscreen display: Not Available

Compare Atlas trims

See each Atlas side by side and compare trims to build your perfect match. Want to get started? Select a trim below.

Costco members save big

We’re working with Costco to bring eligible members a $1,250 incentive for Executive members and $1,000 incentive for Gold Star/Business members on any new 2026 Atlas.⁠

This incentive stacks with all available Volkswagen discounts that the member qualifies for, making this the perfect season to drive home your new 2026 Atlas. 

Just visit CostcoAuto.com, register for a savings certificate with a unique promotional code and present it at any participating Volkswagen dealer!

Front view of a 2026 Atlas shown in Mountain Lake Blue parked on an empty lot with a Costco Auto Program graphic placed in the top left hand corner.
Own it. Love it. Wear it.

The all-new Atlas raised the bar, and this new collection of gear is built to match it. Our newest collection of apparel and accessories is as bold, capable, and uncompromising as the vehicle itself. Whether you're behind the wheel or out and about, now's your chance to gear up in a big way.

A woman wearing a VW branded hoodie stepping out of the driver's seat of an Atlas shown in Sacramento Green Metallic.

Here’s what’s next