Volkswagen's latest TV campaign is breaking new ground with the utilization of Chicago rock band Wilco's new album Sky Blue Sky. In an advertising first, VW will use a number of songs in multiple spots from the band's new release. This is the first time anyone has ever used one album as a soundtrack for an entire TV campaign. The first commercial features the Wilco song "The Thanks I Get" (an outtake from Sky Blue Sky available on wilcoworld.net or via iTunes). Additional commercials will air throughout the summer using different songs from the band's new album. Sky Blue Sky is available now on Nonesuch Records. More information about Wilco is available at wilcoworld.net.